My name is Elena, I am 32 years old and I deal with marketing and corporate communications, holding the role of managing director within the Alterego Creative agency.

Until a few years ago I represented the perfect consumer. Since I was a little girl I have been attracted to fashion as a tool through which to research (and flaunt) my personality. With this strategy, in 2010 I founded mixelchic.it, my lifestyle blog, through which fashion was proposed as a versatile and reachable communication vehicle.

Over the years I have evolved my personality, my interests and with them my communication strategy. I have always loved animals and nature, but I feared that showing such a "human" side of me would represent more of a disadvantage in terms of my career. To be accepted ed in the years of the fashion blog boom, I wanted to ride the wave too. But I soon realized that that world would never fully represent me. While the other colleagues went crazy for handbags and sample clothes, I avoided Fashion Weeks to take refuge in the countryside, surrounded by nature.

A few years later I chose to abandon my job, still within the world of communication, to found the communication agency Alterego Creative with E.M.. This move required investments and I therefore had to keep my expenses under better control, learning to consume less and better.

I have learned to keep purchases under control, to buy less, to consume basic foods by cooking at home and using self-production for many tasks, from cooking to home and personal care.

The more I freed myself from excesses, the more I discovered I was well, I learned to know and accept myself. And it was right when I took off the mask that I started to win.

I discovered minimalism by informing myself online, through blogs and videos on Youtube and I immediately understood that this was the most correct way to live for me.