L’Italian Travel Bloggers Association (AITB) is a network that promotes the ethics and professionalism of travel bloggers. Unique on the national scene, it is a non-profit association which since 2015 has had the dual objective of consolidating and developing the technical skills of its members through training courses and acting as an interlocutor for tourism bodies and operators for the promotion and enhancement of a destination.

The characterizing and essential element of AITB is the adoption of a Code of Ethics (the first and only in Italy) based on the principles and values ​​of independence, responsibility, respect, honesty and accuracy and a transparency regulation that defines the various methods of external collaboration in respect of the reader and the rules in force.