Optimize SEO
Things?
There are several methods to achieve this result but the one that will keep the site attractive over time is SEO optimization. Let's find out what it is!
In this article you will find
SEO optimization what is it
The acronym SEO literally stands for search engine optimization, or, search engine optimization.
When you do a search on Google, or other search engines, the order of the results that appear once you click send is not at all random. Search engines have some algorithms which select and position the results according to their relevance for the keyword (keywords) inserted in the search bar.
In the top positions we always find the ads or the sites that pay to be that high, everything is by law indicated by clearly visible writing as highlighted in the image below.
After these we find those that are positioned in organic way, or, for the contents and structure they have. Search engines they analyze each site and evaluate those who, in addition to useful content relating to the keyword, they have the best features. SEO acts precisely on these factors.
In essence therefore the SEO it is a technique that acts on the entire site in order to position it as high as possible in the search results.
Why would I need SEO?
Why should we be interested in ranking in the first results? Several studies have shown how a user the 90% sometimes click on the third link at most and it practically never goes beyond that.
This means that if you have a site, be it an e-commerce or a blog, and you want get more clicks you must arrive in the first three positions for keywords otherwise you will be invisible and all the work spent behind it will be in vain.
Previously I talked about sites that pay for their position and a question arises: why choose seo over ads?
There are countless reasons but I will only expose two of them, in my opinion, are enough to make you understand why it is better to choose a SEO approach:
- The first reason is the time. A sponsored company makes money as long as it is active, once you stop paying the site could go down and end up in essentially invisible positions.
- The cost of those sponsored is very high. It always depends on the keyword for which you want to position yourself but you end up paying small sums for results that are not very satisfactory and long-lasting.
SEO, on the other hand, allows you to create a organic traffic (that is, derived from any source that is not sponsored) long-lasting over time and highly appreciated in the eyes of search engine algorithms.
All this means traffic that is truly interested in what the site offers!
Obtaining this result is not at all simple and this is why we turn to experts who deal exclusively with this.
What an SEO specialist does?
Il SEO specialist, o expert, is that figure who is responsible for carrying out all the activities necessary for the optimization of a site starting from its foundations.
The customer, once you contact the SEO specialist, will explain needs and objectives which pushed him to turn to this professional. The latter will take charge of the site and after a careful analysis will carry out all the actions necessary for correct optimization.
The SEO specialist will go to act both on the deeper parts, such as the structure and code, both on the more superficial parts, but of great importance, such as texts or images.
There are various options that allow the customer to access this type of service, the most frequent approaches are the monthly one, the occasional one or keyword analysis:
- The monthly approach it usually costs less but allows the customer to have constant monitoring and assistance. This type of service is ideal for those who do not know how to handle the site and prefer to entrust its complete management to someone expert.. Action plans are always personalized and vary based on the client's objectives and needs.
- The occasional approach occurs when the customer decides to turn to an SEO specialist but does not want continuous assistance. In this case the professional will analyze the site and compile an extremely detailed report of what needs to be changed without however acting personally. This service is recommended to everyone 6 months or so to evaluate progress and adapt, if necessary, to the new requests of the search engine algorithm.
- L’analisi keyword it is the most superficial approach and consists of analyzing the market to understand which are the best keywords to work on. For example, a travel blog that wants to offer innovative content can use this service to understand for which keywords it can position itself in the first three places of the results..
SEO optimization cost
How much does SEO optimization cost? It is undoubtedly one of the questions we are asked most but unfortunately there is no single and concise answer.
Every customer, whether it has a blog or e-commerce, has its own needs and your own bases from which to start. The hours behind a project vary every time and is therefore very difficult, if not impossible, create a standardized price list.
For example, a customer who has a pizzeria will need to be seen by local users therefore it will be much easier to bring it out. Instead, a customer with an e-commerce site aiming for one national customers it will require a lot more effort, and even more challenging will be a multilingual site that is aimed at a international audience.
Another difference lies in type of service that is chosen, we can find the customer who knows his way around and doesn't need assistance as we can find the customer who needs to be entrusted to 100% his site.
Basically the price It depends on the amount of hours and the difficulty that the SEO specialist will have to spend to obtain satisfactory results.
After how long you will see the results?
The discussion on timing it is very similar to the previous one regarding costs. The customer with the pizzeria will take much less time to position himself as the keyword for which he must do so has a volume (number of monthly searches) significantly lower than a keyword that concerns an e-commerce.
Usually for a client looking for local users it can take just two/four months while for an e-commerce or a blog it can take up to six months of work. It all depends on many factors but usually already the first time you come into contact with the customer it is possible answer many of the questions that we usually ask ourselves.
Unfortunately, nothing can be standardized in this sector and it will be necessary to receive satisfactory answers to these questions contact the professional in question directly.
You want more visits to your site?
We hope with this article we have answered many of the questions a person may have regarding’SEO optimization. In case this isn't the case, we of Easy Travel Hosting we are available to answer any questions.
Contact us by filling out the form to request a free analysis of your site!