Hi, I'm Claudia, I'm Italian and I've been living in Dublin for three years. “The beautiful spoon” it's the name I gave to my adventure in creating natural soap. On my Instagram page I tell you about my journey in formulating a range of homemade soaps with products inspired by the world of cooking.

I chose the spoon symbol (“spoon”) because it reminds me of the act of measuring the ingredients of a recipe in a simple and spontaneous way, the same kitchen ingredients that I transform into natural solid soap.

This is exactly how I imagine my recipes: balanced enough to respond to the “cosmetic formula” but also simple and intuitive to the point of allowing you to add a personal touch.

How did I start?
My story begins in Paris in 2016 where, after work experience in product developed & marketing in a large company specializing in beauty products, I became passionate about DIY cosmetics. Your beauty routine is an evolving journey of discovery and adaptation. Your skin and hair adapt and react to both the external environment and your internal physiological balance.

In recent years I have lived in 3 different countries (Italy, France and Ireland), I have changed 6 apartments, 4 jobs and, along the journey, my eating habits have evolved driven by my incessant curiosity for discovering new foods and living local.

Many times my skin and hair have shown changes perhaps due to the atmosphere in the new city, perhaps to the changed hardness of the water or the degree of humidity in the air. Each of those times I found myself wondering what was wrong and why that cream or shampoo that I had been using for months no longer seemed to be as good as it used to be. I wondered if I had become allergic to specific ingredients but, time and time again, it was so difficult to identify them on the complicated labels of the products I purchased. One day a friend offered me a box with basic shampoo and soap kits but I still found the creation process too complicated.

There wasn't enough room to express creativity and the ingredients seemed so processed and difficult to find locally. I began to imagine the possibility of creating beauty recipes that anyone could make with the accessible ingredients you find at home or in the local markets in your city. I wanted to contribute to a world where beauty product recipes were simple to understand and transparent.

In 2019, after moving to Dublin, ready to restart that adaptation process that I now knew well, I decided to transform my routine with natural and self-made products. So I embarked on a mission: steal kitchen ingredients and transform them into homemade beauty.

Thanks to a magical encounter in Ireland, I discovered cold saponification and it immediately became my favorite product. Soap is a product that I find to be the most complete in the field of personal care, a sort of cosmetic super food. In fact, soap responds to hygiene needs but its versatile formula can adapt to bring myriad benefits to the skin and, finally, the solid state makes it one of the zerowaste products par excellence as it does not need unnecessary packaging.