We were schoolmates in high school, Then we took different paths but we always stayed in contact and when Ilaria who lived abroad returned to Italy for the holidays there were no chance to find us and spend time together.
When in the 2020 Ilaria has returned to live in Italy we thought of combining our passions: Natural and organic products for Eleonora and spiritual growth for Ilaria.

Reitia was the great mother, The goddess of the Alps and the Triveneto before the advent of Patriarchate, In the days when the divinity was a woman and it was in everything.
Reitia therefore represents the two pillars of our company, the female divine and alpine nature. At the time when the great mother was venerated, people lived in tune with nature and followed the cycles. The natural cycle of seasons, which implies the death and rebirth of the seed, He taught humans to live in a continuous cycle of death and rebirth of themselves, and to appreciate the gift of wisdom at the end of each cycle.

The idea was born immediately at the beginning of the project also because Ilaria has greatly deepened these themes and has at heart the spiritual growth of women.
Here is an example of mini-meditation, which is on the serum anti-aging eye contour.
“I pass the lifeblood, gift of mother earth, around my eyes and see the gaze of a goddess: radiant, female, magnetic, sensual. I don't have to do anything, I give myself the permission to simply be.”
We used words with an emotional charge that manages to bring the woman to a state of awareness and presence with herself, a state of gratitude and connection to its spirit that derive from its being and not from doing.

It is absolutely not easy because there is no support from the institutions. We have not even had the right to the incentives that have been present for years for women's entrepreneurship throughout Europe, because they have not published them during the Covid years, Despite before the constitution of the company they told us that they would probably come out as they had always been allocated.
As I recommend we would say that it is essential to make training courses addressed to entrepreneurs, to have a more general vision of the needs of a company and acquire the skills necessary to make it consolidate and grow.

We think that such an initiative is very useful to raise awareness of these themes, also because it gives an idea of the impact that humans have on the environment.
Reitizia is also very sensitive to the theme sustainability, in coherence with our concept of spirituality and awareness, It is a fundamental pillar of our company therefore in our choices and in our actions we try to always promote harmony with mother earth.
Reiki wanted to adopt sustainable behaviors also by choosing a recycled and recyclable sustainable packaging. In addition, the biological farm, associated with Reira, from which we obtain the main raw materials that are the basis of our formulations, It uses a method of cultivation that admits only the use of substances present in nature, without resorting to chemistry.
It is a production model that avoids excessive exploitation of natural resources, soil, water and air.



Easy Travel Hosting Thanks a lot Eleonora and Ilaria for participating in our interview for the column dedicated to Small female entrepreneurship.
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